Milk and Eggs Social Traction Proves Fast Growing Revenue — Milk and Eggs
Graph of National Percentage of Share of Voice on Social Media
LOS ANGELES – May 23, 2018 – PRLog — Milk and Eggs
https://milkandeggs.com
Irwindale, Ca
Monday, May 22 — Milk and Eggs (https://milkandeggs.com/)
Milk and Eggs uses many forms of social media outlets such as YouTube, Instagram, Facebook, Twitter, Yelp etc, to create dynamic, interactive and fresh conversations with influencers and customers alike. Their style of engaging content, quick response times, tips and tricks and beautiful imagery make conversations with them not only functional but quite enjoyable. Milk and Eggs takes very high regard of their influencers and loyal customers and recognizes the importance of a strong, consistent, interactive media presence to stay relevant with them and also intrigue and attract new customers to be.
National Share of Voice
Share of Voice is the number of conversations being held about a certain brand divided by the total conversations about the industry as a whole. Crimson Hexagon, a brand analytics firm, is a leading source of data for online share of voice analysis. Neilson’s is the equivalent for traditional forms of media and outlets. In the two years Milk and Eggs has begun operations, they have gained an amazing 9% of the national share of voice.
Companies such as Instacart, Amazon Fresh and Google Express have been around for close to ten years, while GrubMarket and Good Eggs have been around for over five years. Milk and Eggs has not only surpassed GrubMarket and Good Eggs individually, but also smashes even their combined voice of 2%. It has also equaled themselves with Google Express, which is nationwide. This was all accomplished with a single location in Los Angeles, while both GrubMarket and Good Eggs have 8 locations each. Instacart and Amazon Fresh also have over 150 locations throughout the United States, making it easier for these companies to have a higher percentage of share of voice. = This is amazing progress for a young start up out of LA.
What contributes to this share of voice are online social platforms mentioned above. Here are examples and comparisons of some social channels and it will become clear how Milk and Eggs is 9% of all shared voice in groceries.
A graph of growth for Instagram quickly shows how Milk and Eggs, thick gold line, has quickly caught up in the short two years relative to the other companies. Screenshots of followers below. Milk and Eggs have grown to a following of over 40K in the past 2 years faster than any of the other competing companies.
In addition, Milk and Eggs has the single highest rating amongst all the 5 grocery options on Yelp with 4.5 stars. Comparatively, others have ranges from 1 to 4 Stars, with the average of 3 stars.
YouTube is another great indication of a similar pattern of customer engagement and interaction. Milk and eggs has 3.3K subscribers as compared to 220 and 127 for Good Eggs and Grub Market, respectively. And the view count really demonstrates the drastic difference with 2.3M views vs 95K and 4.5K for Milk and Eggs, Good Eggs, and Grub Market.
In today’s age of social media, virality, and authenticity, this is a significant competitive advantage. And some may say is invaluable to have such loyal community of followers. This opens opportunities to engage, foster, and develop relationships directly with customers that many big brands and conglomerates are devoid of, building retention and good will.
For more information Milk and Eggs (https://milkandeggs.com/
YouTube
Milk and Eggs – 3.3K Subscribers & 2.35M Views
Good Eggs – 220 Subscribers & 98K Views
Grub Market – 127 Subscribers & 4.5K Views
Google Express – 3.5K Subscribers & 7.67M Views
Instacart – 1K Subscribers & 1.42M Views
Milk and Eggs – 38.3K Followers
Good Eggs – 33.7K Followers
Grub Market – 11.2K Followers
Instacart – 36.8K Followers
Yelp
Milk and Eggs – 4.5 Stars & 184 Reviews
Good Eggs – 4 Stars & 220 Reviews
Grub Market – 2.5 / 4 Stars & 5 / 16 Reviews
Whole Foods – 3.5 Stars & Lots Depending on Location
Delivery Service
Postmates – 1 Star & 679 Reviews
Other various grocery stores
Erewhon Market – 4 Stars & 611 Reviews
Gelson’s Market – 3.5 Stars & 136 Reviews
