Watch: Abbey Road Studios and Hennessy sync up for live-to-vinyl campaign

The Masters of Potential campaign is designed to create unique tracks recorded at Abbey Road’s new Gatehouse and Front Room studios. Integrated agency Mission is handling PR for the partnership, which is led and paid for by Hennessy.

The first artists involved in the project are soul singer JP Cooper and musical poet Kojey Radical. They were accompanied by JP Cooper’s ten-piece band in August to record the only live performance of a track called ‘Party’ and the first instalment in the ‘Masters of Potential’ series (see video below).

The double-sided vinyl also features a live performance of JP Cooper’s latest single, titled ‘She’s always on my mind’.

Jeremy Huffelmann, Abbey Road Studios head of partnerships & events, said: “Our new studios are a platform for the next generation of creativity and innovation at Abbey Road, and our partnership with Hennessy is designed to launch a new era of unforgettable moments and unique collaborations at the studios.

“The two brands not only share a mutual heritage of excellence, coupled with generations of refined craftsmanship, but also a spirit for the bold and the new, which promises to deliver some incredible performances in the years to come.”


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