Public sector comms plans don’t work without effective social, NHSBT tells conference delegates
They said NHSBT’s job was to save lives by making donation matter to more people and that they set out to achieve that via a comms strategy that aims to “normalise donation” and appeal to specific audiences.
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The series went out to more than seven million people including NHSBT audiences. Press coverage of the campaign included the BBC, Cosmopolitan and NME and the campaign had its strongest performance on Twitter and Instagram in terms of reaching its target audience.